This topic will be covered in our Enterprise Search User Group meeting on January 13, 2010 at 5:30 PM.
First of all HAPPY NEW YEAR! and I hope to see you at the meeting.
How Microsoft and FAST are defining Next Generation Advertising and Internet Business
The FAST AdMomentum Platform (AdMo) is a key piece of Microsoft’s Internet Business strategy in helping companies increase top line revenues and maintain full control over their entire advertising business. AdMo is unique in the market as it is the only solution for the management and serving of all ad types (display, performance, and tenancy), ad formats (image, text, video, multimedia, etc), and pricing models (CPC, CPM, and CPA). AdMo is a complete, white labeled, end-to-end solution that also allows for total flexibility and configuration to meet functional and integration requirements of an organization.
In this session, you'll get a first-hand look at how this game-changing advertising technology offers improved opportunities to provide more relevant ads and targeted message improving the user experience and increasing revenue. The presentation will focus on AdMo as a stand-alone advertising platform and also part of a Internet Business strategy utilizing FAST ESP integrated to drive a larger digital strategy.
Tim McKinnon, TSP Lead & Strategic Accounts, Americas in the Microsoft Enterprise Search Group
1290 Avenue of the Americas, Sixth Floor
New York, NY 10104
Event Sponsor: non~linear creations
See you there :-)