I recently wrote an article on social networking on SharePoint platform and wanted to share it with you.
The SharePoint 2010 platform offers a wide variety of core features including document management, records management, BI, search, workflow and social networking to name a few. Microsoft and its partners have done a great job of showcasing the value of these features and have shared strategies to help organizations take advantage of them. However, of these core features, it is my observation that the Social Networking aspects of SharePoint 2010 are underutilized by customers and therefore the full potential of their implementations are not realized.
The most common objection I have seen to the notion of social networking within the enterprise has to do with a misconception that social networking platforms are not productive in the work environment. I often see is a misguided comparison made to Facebook and other external social networking sites which management views as time-wasters. Other barriers to adoption include uncertainties about allowing uncensored comments by users, a difficulty in justifying the investment and the struggle involved with getting buy-in from the business.